The subgenre of Scream is slasher which is created through
using iconography, stock locations and props along with character theories.
The opening of the trailer shows the first location as a
isolated house, all of the lighting comes from within the white house which
shows that within the walls of the home the character feels safe. The house is
surround darkness and shadows, this represents the fact that the outside is
where evil lies. The contrast in colours can makes the audiences feel anxious
for the victims well being, this is enhanced by the fact that the time of day
in night which is connected to fear as during the night it is harder to see
clearly creating a sense of apprehension.
The majority of locations in which the victims are located
are houses; this is a stock location because although a house can be seen as
safe it can also act as a trap. The viewer can identify with the victim and
their location which helps create a sense of fear. Within a house can seem
remote because the victim is surrounded by walls creating the feeling of no
escape, therefore heightening the anticipation felt by the viewer.
The props used throughout the trailer conform to the slasher
sub genre, for example the phone acts as the communication between the victim
and the villain before the climax takes place. The phone conversation ‘I want
to know who I’m looking at’ builds the expectancy of the viewer, this creates a
sense of dread as the view is given an insight as to the horror yet to come. In
addition the victim is cooking popcorn; the pan of popcorn is slowly growing
which represents the climax of the trailer. The movement of the popcorn creates
a feeling on anticipation among the audience as they expect for it to pop. The
villain uses is a knife (0.59 seconds) which conforms to the slasher convention
as its a phallic symbol. This shows that the masculine figure is in power
whereas the victim is shown running away helpless.
The camera angles and movements help to convey a sense of
horror which contributes to the slasher convention. The opening of the trailer
shows an establishing shot of a house, the camera is at a long shot which also
shows the surrounding area, this enables the audience to gage the location and
in this case see the isolation of the house. The camera tilts down; this shows
that the character with in the house initially holds all the power. As the
victim becomes more vulnerable the camera tilts down which then takes the
control of the victim away.
An alternative camera movement used to contribute toward the
conventions of horror is a tracking movement; this movement stalks the victim
and shows that she is vulnerable. The camera also uses hand held movements at
this point; the shaken camera represents the victim being followed. This
creates a heightened level of anticipation as the audience realised that the
victim is not alone.
The use of a zoom when the victim realises she is in danger
allows the audience to see her expression, this means that the audience can
identify with the character and sympathise with her. In addition during the
disequilibrium there is an extreme close up of the victims face, this creates a
sense of fear as the victim screams and the audience can clear see her facial
expressions.
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